Case Study: My Beautiful City achieves seamless audience flow with Wavetec’s virtual queuing solution

My Beautiful City Manages Flow with Wavetec’s Virtual Queuing

My Beautiful City, a global creative event production agency, partnered with Wavetec to manage audience flow at a high-demand art installation in London. The challenge was the venue’s limited capacity, which risked creating long physical queues and reducing visitor comfort and engagement. Wavetec provided a mobile-first virtual queuing system using WhatsApp ticketing to let guests wait without standing in line.

Wavetec’s solution also included a Spectra Dashboard for real-time queue analytics and a WebTSU for quickly calling the next guest, helping staff manage entry smoothly and safely. The result was the elimination of physical queues, better use of waiting time as guests explored the venue, and optimized capacity control with real-time data to prevent congestion and improve the overall event experience.

My Beautiful City