Case Study: Medallia builds a sustainability program that drives $30M+ in revenue with Watershed

How Medallia built a sustainability program that influenced $30M+ in revenue with Watershed

Medallia, a technology company with about 2,000 employees, wanted to build a sustainability program from scratch as customer, investor, and regulatory pressure increased. With no in-house sustainability expertise or emissions tracking system, the company needed a way to measure, track, and report on its environmental impact. Medallia chose Watershed and its sustainability platform to create a scalable foundation for its program.

With Watershed’s platform, Medallia established baseline emissions, completed its first inventory, built audit-ready reporting for disclosures like EcoVadis and CDP, and set a 2040 Net Zero commitment. The program also helped Medallia improve operational decisions around travel, suppliers, and renewable energy, while supporting over 40 customer deals worth more than $30M in annual contract value. Watershed also helped Medallia earn its first EcoVadis Committed Badge and streamline reporting, saving significant time for the team.

Medallia

Heather Jin

Global Head of Social Impact and Sustainability