Case Study: Oklahoma Baptist University boosts student feedback and faculty development with Watermark

Oklahoma Baptist University boosts response rates over 70% with Watermark

Oklahoma Baptist University faced significant challenges with its course evaluation process, including low student response rates, delayed results that prevented timely faculty action, and an immense administrative burden. The prior system limited feedback by only evaluating a small percentage of courses, which silenced student voices and provided insufficient data for faculty development and institutional decision-making. Seeking to transform this process, the university turned to Watermark and implemented its Course Evaluations & Surveys solution.

By implementing Watermark, OBU gained the ability to survey every class every semester, which dramatically increased student participation to over a 70% response rate. The solution provided timely results for faculty to shape course design and for administrators to evaluate staff, while also saving an estimated 80% of the administrative time previously required. Watermark enabled student feedback to become a central, actionable tool for self-reflection, faculty reviews, and strategic institutional planning, making it relevant across the campus again.

Oklahoma Baptist University