Case Study: Amarillo College boosts survey response rates and retention with Watermark

Amarillo College boosts survey response rates to 90%+ and retention to 68% with Watermark

Amarillo College faced significant challenges with low student response rates on course evaluations, which were below 10%, and low student retention rates. This created compliance issues, hindered faculty development, and limited the data available for leadership to address student concerns. The college was using an online system but sought a more effective solution from Watermark, specifically its Course Evaluations & Surveys and Student Success & Engagement products.

By implementing Watermark's solutions, Amarillo College saw a dramatic transformation. Survey response rates skyrocketed from below 10% to over 90%, and fall-to-fall student retention rose from below 40% to 68%. Watermark provided an easy-to-use platform and exceptional support, enabling faculty to act on meaningful data and fostering increased collaboration across departments. This led to an 81% improvement in fall-to-spring retention and empowered the institution to make data-driven, life-changing interventions for its students.

Amarillo College