Case Study: Hulyo Tourism achieves 170% more app reviews, higher ratings and faster conversions with WalkMe Mobile

Hulyo Tourism Achieves Impressive User Feedback and Ratings, UX, and Conversion Rate with WalkMe Mobile

Hulyo Tourism, maker of a popular last‑minute flights app with over 1.2 million downloads, struggled to move quickly with a small development team: app changes required lengthy version updates, analytics lacked the real‑time granularity to tune offers, and in‑app messaging was hard to target and display on small screens. These limitations constrained user feedback, ratings, and conversion optimization at a crucial growth stage.

By implementing WalkMe Mobile, Hulyo deployed in‑app content and targeted CTAs in real time, used AI “Happy Moments” and segmentation to solicit reviews and surface relevant deals, and ran A/B tests and walk‑thrus without new app releases. Results included a 170% increase in monthly reviews (from ~20 to 200–300), an average rating rise from 3.7 to 4.3, release cycles cut from days to minutes, faster actionable user insights, a 10% lift in feature adoption, improved App Store ranking, and support for expansion into last‑minute event ticketing.

Hulyo Tourism

Carmit Dotan

Chief Executive Officer