Case Study: Arla Foods achieves improved SuccessFactors engagement and fewer data-entry errors with WalkMe

Arla Foods improves SuccessFactors® engagement, reduces errors with WalkMe Digital Adoption Platform

Arla Foods, a global dairy cooperative of about 18,000 employees, implemented SuccessFactors to standardize HR and self-service recruiting but encountered widespread user frustration: hiring managers made frequent data-entry errors, generated many support calls, and spent excessive time on back-office tasks instead of core operations.

Arla deployed WalkMe’s Digital Adoption Platform — using in-app Smart Walk-Thrus, SmartTips and targeted surveys — to guide users in real time, automate steps, and ensure correct data entry. The outcome was fewer errors, a steep drop in support requests, faster completion of hiring processes, and higher employee engagement and productivity, freeing HR and managers to focus on value-added work.

Arla Foods

Nikolaj Høstmark Petersen

Head of Business Change Management, Communication and Performance in Global HR