Case Study: Lenovo boosts fan engagement with Think Conversations by The Walk Agency

Lenovo launches Think Conversations globally with The Walk in just 4 websites

The Walk Agency was engaged by Lenovo to address a challenge with its Think brand. While the brand had a dedicated fan base sharing stories of product durability and performance, these conversations were happening on external forums, limiting their reach to new prospects who were researching potential purchases.

The Walk Agency developed a content marketing portal called Think Conversations to serve as a centralized community hub. This solution aggregated user-generated stories, forum discussions, and social media content, and featured a unique capability to personalize the experience by integrating with LinkedIn profiles. The portal allowed Lenovo to directly engage with fans, curate authentic stories for marketing, and gather valuable community feedback on product roadmaps.

Lenovo