Case Study: Lenovo launches Premium Care with The Walk Agency’s engaging brand video

Lenovo launches Premium Care videos in 2 minutes, 30 seconds and 15 seconds with The Walk Agency

Lenovo needed to launch its new Premium Care customer support service globally and connect with a broad consumer base to educate them on its benefits. The challenge was to cut through the noise with more than just traditional flyers and brochures and get consumers to sign up for a service they would hopefully never need. They engaged The Walk agency to create a compelling brand video.

The Walk developed a concept highlighting the "always-on" benefits of the service, crafting a script that mixed positive messaging with humor. They produced a series of fun and upbeat videos, including 2-minute, 30-second, and 15-second cuts, which were subtitled in six languages for the global launch. The videos were featured in a whole marketing campaign and on the product's landing page, successfully elevating the offering.

Lenovo