Case Study: Lenovo boosts education event engagement and lead generation with The Walk Agency

Lenovo generates 300+ leads with The Walk Agency at Edutech

The Walk Agency was engaged by Lenovo Australia and New Zealand to create a high-impact exhibition stand for the EduTech event. The challenge was to make a visual impact commensurate with Lenovo's leadership position in education technology, showcasing their updated brand identity for the first time to many of the 8,000 attendees. The stand also needed to be functional, accommodating product demonstrations and meetings while generating new leads.

The Walk Agency designed an impressive, eye-catching stand with clear space planning to manage traffic flow. Their solution included on-stand collateral for lead capture, followed by an eDM and a post-event landing page. This approach successfully generated several hundred new leads. The follow-up email campaign achieved a 34.4% open rate and a 14.8% click-through rate, creating valuable qualified traffic for Lenovo's sales teams.

Lenovo