Case Study: Lenovo engages Generation Z with The Walk Agency’s integrated campaign

Lenovo drives 40,000 visits in 8 weeks with The Walk Agency

Lenovo, a world-leading PC manufacturer, faced the challenge of raising its profile and increasing purchase consideration among Generation Z students in Australia. With low brand awareness in the consumer and education sectors, Lenovo partnered with The Walk Agency to engage this tech-savvy audience without a large above-the-line marketing spend.

The Walk Agency implemented a creative video competition titled "Old School to New School," inviting students to create short videos about how technology has changed education. Supported by targeted Facebook ads, online student publications, and school posters, the campaign used social sharing as an amplifier. The initiative was highly successful, generating over 2.3 million impressions, 40,000 website visits, and 20,000 votes, exceeding all client KPIs.

Lenovo