Case Study: Lenovo dominates VMworld airport advertising with The Walk Agency

Lenovo dominates VMworld with 39 airport placements in one week with The Walk Agency

The customer Lenovo faced the challenge of needing to rapidly execute a high-impact media buy to dominate the conversation at the VMworld USA conference. They engaged vendor The Walk Agency to help them act fast and craft a relevant, high-quality concept to tell their story to delegates arriving at the Las Vegas airport.

The solution implemented by The Walk Agency was a strategic barrage of 39 large-format print and video advertisements placed throughout the airport. Working with Lenovo's messaging and the airport media team, they executed the plan in just one week. The vendor reported that the video content achieved great cut-through, and the overall effort was greatly appreciated by the client.

Lenovo