Case Study: Lenovo brings ThinkPad heritage to a global audience with The Walk Agency

Lenovo boosts ThinkPad reach 1000% with The Walk Agency

Lenovo, a leading global PC manufacturer, faced the challenge that its premier ThinkPad brand, despite having a loyal fanbase, lacked a dedicated online presence to tell its rich heritage story to a new global audience. The Walk Agency was engaged to create a web experience to bring this untold brand story to the world.

The Walk Agency developed a rich, cutting-edge HTML5 web experience for Lenovo, utilizing existing and newly created video, photography, and 3D rendered content. The solution was localized for over 30 markets and resulted in exponential growth in site visitorship through social sharing and clicks to the online store that exceeded expectations, contributing to a calculated ROI of nearly 1000% within the first six months. The success of the site influenced how Think products are marketed globally.

Lenovo