Case Study: Lenovo boosts booth traffic and brand impact with The Walk Agency experiential marketing

Lenovo boosts event impact with The Walk Agency’s walkway campaign

The Walk Agency partnered with Lenovo Data Center Group, North America, to help the technology company stand out and engage a key audience at the crowded SAP SAPPHIRE conference. Their challenge was to cut through the noise of the competitive event landscape to drive booth visits and increase brand awareness.

The agency's solution was to leverage a high-traffic walkway between attendee hotels and the convention center. They created a sequence of striking billboards with a timed narrative; messaging on the way in introduced the benefits of Lenovo's solutions, while a humorous narrative on the way out left a lasting positive brand impression. The Walk Agency successfully created a highly impactful and memorable experiential marketing campaign for Lenovo.

Lenovo