Case Study: Telia Finland achieves optimized Google Ads exports and time-saving feed automation with WakeupData

Telia - Customer Case Study

Telia Finland, part of the Telia Company (brands Telia and Cygate), needed to consolidate multiple product feeds and produce an optimized Google Ads export without relying on manual Excel feed setup. WakeupData introduced its WakeupData NEO platform and webcrawler, listening to Telia’s pain points and outlining a tailor-made, automated approach to their feed and data challenges.

WakeupData merged Telia’s three separate feeds into a single import feed, incorporated external Google Ads data, and used the Expression Engine to clean product titles, descriptions and images before export—processing 864 items and producing 4 exports. WakeupData’s solution automated previously manual work, streamlined CSV export setup for Google Ads, and delivered clear operational improvements in feed consolidation and time/money savings.

Telia