Case Study: East Calgary Registry boosts Google reviews and customer growth with WaitWell

Modernizing access to motor vehicle services with WaitWell

East Calgary Registry, a Canadian business, faced the challenge of improving its online reputation through Google reviews to build customer trust and increase its search ranking. They partnered with the vendor WaitWell to implement a queue management solution that also aimed to address this challenge by facilitating customer feedback.

WaitWell's solution managed in-person queues and automatically sent a follow-up text to customers after their visit with a direct link to leave a Google review. This dramatically reduced the friction for providing feedback. As a result, East Calgary Registry saw a 3,300% increase in Google reviews and a 40% improvement in its average rating. This enhanced online presence contributed to a 16% increase in customers served and a 33% increase in net profit within the first year of using WaitWell.

East Calgary Registry

Ivy Vuong

Manager