Case Study: Zwitserleven (Dutch pension insurer) achieves 14.41% higher sign-up page click-throughs with VWO

Zwitserleven Updated CTA Text To Increase Sign-Up Page Click-Throughs

Zwitserleven, a Dutch pension and financial services provider, faced a funnel problem: its AdWords-driven landing page attracted high traffic but failed to push enough visitors on to the sign-up page. To improve click-throughs, Zwitserleven used VWO’s Visual Editor and launched an A/B testing campaign on the VWO platform to find a better-performing CTA.

Using VWO, the team ran a test that changed the CTA text from "Ga Verder" to the clearer "Meer informatie." The variation lifted click-throughs to the sign-up page by 14.41% with 99.9% statistical confidence, which translates to an estimated 5% increase in annual leads based on historical conversion rates—demonstrating VWO’s impact on measurable conversion improvements.

Zwitserleven