Case Study: WorkZone achieves 33.93% increase in demo requests with VWO

WorkZone Increased Leads Through Its Testimonials Page using VWO

WorkZone, a Philadelphia-based web-based project management and documentation collaboration tool, needed to increase demo requests by reducing distractions on its demo-request page. The company used VWO’s A/B testing and behavioral targeting capabilities to test design changes aimed at improving form submission rates.

Using VWO, WorkZone ran a 22-day A/B test that replaced colored customer logos with black-and-white versions and targeted only new visitors; the variation produced a 33.93% increase in form submissions with 99% statistical significance, so WorkZone implemented the change and boosted lead generation.

Workzone