Case Study: White Card Courses achieves 32% increase in home-page conversions with VWO

White Card Courses Achieved Increase in Conversions From the Home Page

White Card Courses, an Australia-based provider of mandatory construction induction training, was driving traffic but not enough visitors were signing up for courses. Conversion UP (Grant Merriel) worked with VWO using A/B testing to tackle the problem: the home page buried key trust signals and used wording and colors that didn’t match visitor intent, so the objective was to increase the number of visitors who signed up for courses.

Using VWO, the team ran a 3-week A/B test on 6,585 visitors after researching support tickets and analytics and implemented three changes—change the CTA copy to “Start Now,” adjust CTA/subheading colors for better contrast, and add prominent trust/guarantee badges below the hero image. The VWO-powered variation produced a 32% increase in visits to the payment page (from 21.79% to 28.76%) and a 20.9% increase in payment-page conversions (from 10.13% to 12.25%), both at 99.9% confidence, driven by clearer messaging, improved contrast, and visible trust signals.

White Card Courses

Grant Merriel

White Card Courses