Case Study: Device Magic achieves 31% increase in sign-ups with VWO

What Device Magic Learned From A Video Vs. Image Slider A/B Test

Device Magic, a Raleigh-based software company offering Mobile Forms for field data collection, wanted to know whether a homepage video or a rotating image slider would drive more sign-ups. To test this, Device Magic used VWO’s A/B testing platform to compare their existing video-based homepage against a jQuery image-slider variation, because they suspected the video might be too technical or poorly presented.

Using VWO, Device Magic ran the A/B test until results were statistically significant and found the image-slider variation increased conversions from the homepage to the sign-up page by 35% and total sign-ups by 31%. The test initially favored the video control but inverted with more data, highlighting VWO’s role in revealing the true winner and the importance of running tests long enough to get reliable results.

Device Magic