Case Study: PearlsOnly achieves a 10% revenue increase with VWO

VWO Services Helped PearlsOnly Increase Revenue

PearlsOnly, a Houston-based online pearl jewellery retailer, was struggling with high checkout drop-off and homepage bounce rates and lacked dedicated in-house resources and conversion optimization expertise. The company engaged VWO (VWO Services), using A/B Testing and Visitor Recordings, to help optimize its US, UK, CA and AU domains and improve the checkout and homepage experience.

VWO Services ran a structured program—research and heuristic analysis, visitor session recordings, ideation, design and A/B testing—redesigning the checkout to focus CTAs and remove distractions, then rolling the winning variation across other domains. The VWO-led tests increased PearlsOnly’s revenue by 10%, with additional homepage tests producing further revenue gains.

PearlsOnly

Paul Lepa

Founder and Chief Executive Officer