VWO
237 Case Studies
Case Study: Paltalk boosts revenue and ARPU by 57% with VWO Services
A VWO Case Study
VWO Services Helped Paltalk Increase Revenue By Delivering Optimized Website Experiences
Paltalk, a B2C video‑chat service by AVM Software, partnered with VWO (using VWO Services and VWO Insights) to solve conversion and revenue challenges. Their optimization goals were to reduce cognitive load, improve Average Order Value (AOV), and increase Average Revenue Per User (ARPU). Heatmaps, session recordings and A/B testing revealed issues: the subscription page didn’t display options clearly or provide social proof, eight virtual credit packs confused buyers, and VGift categories were hard to browse.
VWO implemented three A/B test-driven solutions: a redesigned above‑the‑fold subscription table with testimonials (+6.74% purchases, >USD 2,000 revenue), an upsell pop-up nudging users to higher credit packs (USD 3,900 uplift), and a cleaner VGift layout with category dropdowns (+11.32% conversion, +57.32% ARPU, ≈USD 21,000 uplift). All winning variations are live, and Paltalk plans to scale testing and continue working with VWO Services.
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