Case Study: Eastpak achieves a 14% increase in click-through rate with VWO

VWO helps Eastpak close the experimentation loop with a connected platform

Eastpak, a long-standing maker of durable backpacks and travel gear, faced slow, outsourced experimentation, fragmented systems across 12 European sites and 8 languages, and difficulty turning user insights into business impact. In 2019 they partnered with VWO to build an in-house experimentation culture and find a platform that could run, analyze and deploy tests quickly across multiple markets.

VWO provided a connected platform (VWO Insights, VWO Services and VWO Deploy) that scaled testing across all Eastpak sites, sped up deployments and embedded CRO expertise into teams. Results included a 106% increase in filter interactions and a 7% uplift in click-through rate from a sticky mobile filter test, and a streamlined checkout test that produced a 14% increase in click-through rate, demonstrating measurable revenue and UX improvements driven by VWO.

Eastpak

Ilse Normington

UX and Web Analyst