Case Study: VenueSphere achieves 69% increase in homepage form submissions with VWO

VenueSphere Used VWO To Increase Homepage Form Submissions Using A/B Testing

VenueSphere, a London-based online third-party referral business that helps people find event venues, faced low lead generation from a fairly broad, unfocused homepage and wanted to improve form conversions. They selected VWO and used its A/B Testing capabilities to optimize the above-the-fold contact form and messaging.

Using VWO’s A/B testing platform, VenueSphere tested a more direct, attention-grabbing subheadline against the original copy with roughly 1,200 visitors in the experiment; the variation won, producing a 69% increase in homepage form submissions. Integrated with Google Analytics via VWO, the test also showed uplifts in phone conversions, time on site, pages per visit and reduced bounce rate, delivering clear, measurable improvements in lead generation.

VenueSphere