Case Study: Vendio achieves 60% increase in sign-ups with VWO

Vendio Tested A Counterintuitive Idea To Increase Sign-ups Using VWO

Vendio, an Alibaba.com company that provides free e‑commerce stores, wanted to increase sign-ups on a special landing page and used VWO's A/B testing platform to evaluate changes to their registration flow.

Using VWO, Vendio ran a test comparing their original landing page with embedded registration fields against a variation that removed the form and routed visitors to a separate sign-up page via a “Sign Up Now” button. The counterintuitive variation delivered a 60% increase in sign-ups, and Vendio credited VWO’s testing tools for making the experiment easy to run and driving the improved conversions.

Vendio