Case Study: UNext achieves 11.68% more CTA clicks with VWO

UNext Identified UX Friction and Improved Form Submissions With VWO

UNext, a Bengaluru-based full-stack technology platform supporting higher education and Online Manipal, wanted to improve engagement and conversion rates on its online degree page. Working with VWO and analytics/marketing partner Tatvic, the team identified UX friction, a complex form, and a lack of urgency or credibility cues that were limiting ‘Enroll Now’ clicks and form submissions.

Using VWO’s heatmaps, session recordings, and A/B testing, UNext revamped the mobile first fold with a more engaging image, clearer grade highlighting, reordered form fields, added finance and scholarship nudges, and prominently displayed the closing date. The 12-day test won, delivering an 11.68% increase in CTA clicks and a 9.34% uplift in successful form submissions, showing the measurable impact of VWO on conversions.

Unext

Vibhav Bansal

Manager of Digital Marketing