Case Study: Underwater Audio achieves 35.6% increase in purchases with VWO

Underwater Audio Improved Visuals To Increase Its Purchases Using VWO

Underwater Audio, a US-based retailer of waterproof iPods, Swimbuds headphones and other aquatic audio gear, needed to increase online sales from its eCommerce homepage. The company used the VWO platform for website optimization and A/B testing to tackle low conversions by improving how visitors perceived and navigated the page.

Using VWO, Underwater Audio ran an A/B test that swapped the testimonial and call-to-action to follow an F-shaped visual hierarchy, making the product image and social proof more prominent and guiding visitors toward purchase. The VWO-backed variation delivered a measurable 35.6% increase in purchases, proving the redesigned visual hierarchy significantly lifted conversions.

Underwater Audio