Case Study: UKToolCentre achieves 27% increase in site engagement with VWO

UKToolCentre Improved User Experience To Increase Site Engagement

UKToolCentre, a long-established retailer with over 10,000 products, faced a UX challenge: increase site engagement and product clicks on category pages. They worked with VWO using its A/B testing platform to evaluate whether the existing product filter was helping or distracting shoppers on a specific Cuprinol woodcare category page.

Using VWO, the team tested a variation that removed the product filter from the Cuprinol listing; the result was a clear win — engagement on the product page rose by 27%. VWO’s experiment showed visitors were less likely to leave or be distracted, clicked around more, and explored more products, delivering a measurable lift in site engagement.

UKToolCentre