Case Study: Ubisoft achieves up to 31% click-through rate with VWO Engage push notifications

Ubisoft Increased CTR Using VWO

Ubisoft, the global interactive entertainment publisher, needed smarter, faster ways to update site visitors about game news and drive repeat visits—moving beyond static “COMING SOON” pages. Jenny Hughes’ digital marketing team partnered with VWO, using VWO Engage push notifications to deliver timely, relevant updates to subscribers.

VWO implemented browser push campaigns (trial then full rollout), sending targeted messages at a pace of roughly 2–4 per week and enabling real‑time, personalized communication. The program achieved an average click-through rate of 17% (peaking at 31% for game announcements), far above typical email CTRs (2–4%), significantly boosting returning traffic and engagement for Ubisoft.

Ubisoft

Jenny Hughes

Director of Digital Marketing