Case Study: CRO agency U-Digital achieves 21.46% higher mobile click-through-to-cart with VWO

U-Digital achieved a higher click-through-rate to cart on Mobile

U-Digital, a Netherlands-based CRO agency, worked with a skincare eCommerce client that was seeing lower mobile conversions than desktop. To diagnose friction, U-Digital used Google Analytics and VWO (including VWO Heatmaps and the VWO Experience Optimization Platform) to analyze product pages and identify opportunities to improve mobile add-to-cart performance.

Using VWO, U-Digital ran an A/B test that made the Add-to-Cart button sticky at the bottom of mobile product pages (vs. a non-sticky control), running ~23 days with about 7,200 visitors and an equal traffic split. The VWO-powered test produced a 21.46% increase in click-through rate to cart on mobile; the winning variation was implemented and informed additional optimization work.

U-Digital

Thomas van Zeeist

Online Marketer