Case Study: Truckstop.com achieves 26% uplift in conversions with VWO

Truckstop.com Followed a Structured CRO Program To Witness Uplift In Conversions Using VWO

Truckstop.com, a logistics marketplace serving freight owners, agents and truck drivers, needed to boost demo requests and online sales while serving two very different personas. To support a company-wide goal of double-digit revenue growth, Truckstop.com partnered with VWO and used its experimentation platform — including A/B testing, visitor recordings, observations and learnings — to run a structured CRO program focused on increasing MQLs and improving UX across devices.

Using VWO, Truckstop.com’s four-person Experimentation team ran A/B tests and reviewed 1,000+ session recordings to uncover friction and validate hypotheses. A pop-up demo form on the broker load board produced a 26% uplift in conversions (control 64.96% vs variation 81.71%), a similar broker/carrier test delivered an 11% uplift for carriers, and UX fixes driven by recordings yielded over a 25% conversion improvement and a 137% increase in form completion rate. VWO’s tools enabled rapid testing, clear learnings and measurable gains in leads and conversions.

Truckstop.com

Kevin Gamache

Senior Web Analyst