Case Study: Thomas Pink achieves a 14.2% revenue increase with VWO A/B Testing

Thomas Pink Used VWO-Enabled A/B Tests To Record a Revenue Increase

Thomas Pink, a London-based shirt and apparel retailer, wanted to boost online sales by optimizing its homepage. The company engaged Practicology, which used VWO’s A/B testing tools to test homepage changes and improve the path to purchase.

Using VWO, the team launched a 30-day A/B test with 136,000 visitors, adding a “shirt finder” and removing a content-heavy midsection to simplify the page. The VWO-powered variation increased purchases by 12.18%, lifted absolute revenue by 11.6%, and produced a 14.2% gain in revenue per visitor; however, because two changes were tested together, the individual contribution of each change wasn’t isolated.

Thomas Pink