VWO
237 Case Studies
Case Study: The Vineyard achieves 32.12% increase in room-booking click-throughs with VWO
A VWO Case Study
The Vineyard Tested Its CTA To Increase Conversions
The Vineyard, a luxury hotel in Berkshire, wanted to increase visits to its room booking page. Working with agency Splice Marketing (now Essex SEO), the team used the VWO platform to run A/B tests and identify conversion improvements, with the specific goal of increasing click-throughs on the main "Book Online" CTA.
Using VWO, Splice created a prominent "Book Online" button placed above the fold (aligned with the F-shaped eye movement pattern) and A/B tested this variation against the original. The change produced a 32.12% increase in click-throughs to the booking page with a 99.99% chance to beat the original, boosting online bookings and demonstrating to the hotel's owners the clear value of conversion rate optimization with VWO.
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