Case Study: Allinclusive.no achieves 52% more conversions with VWO

Testing One Change Helped Allinclusive.no Increase Conversions Using VWO

Allinclusive.no, a holiday portal specializing in all-inclusive travel, wanted to improve conversions ahead of a peak season without requiring programming or major redesign work. The team needed a fast, cost-effective way to identify and test opportunities that could enhance the customer journey. VWO supported the customer with experimentation capabilities through its testing platform.

Using VWO Testing, Allinclusive.no replaced the rotating front-page campaign banner with carefully crafted copy. The change increased conversion rate from 0.50% to 0.68%, a 52.3% lift, and the impact carried through the funnel as well—eventually contributing to a doubling of revenue when combined with VWO/GA eCommerce integration.

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