Case Study: ICICI Lombard achieves 44.25% more mobile number submissions with VWO

Tatvic Optimizes ICICI Lombard’s Insurance Form Gaining Increased Submissions With VWO

ICICI Lombard, a leading general insurance company in India, worked with Tatvic to address a challenge in their mobile user journey. They aimed to enhance their lead conversion rate by optimizing their insurance form. To achieve this, they utilized VWO for data-driven A/B testing.

Tatvic used VWO to implement a test variation that prominently displayed the policy's value proposition and repositioned key elements on the form. The most critical change was placing the mobile number field at the very beginning to capture leads even if users dropped off later. This solution, executed with VWO, yielded a 30.09% increase in form completions and a significant 44.25% rise in mobile number submissions.

ICICI Bank​

Sanskar Dholi

Sr. AVP Product