VWO
237 Case Studies
Case Study: Meddelandelån Sverige AB increases conversions by 5% with VWO
A VWO Case Study
Swiss Finance Company Uses A/B Testing To Increase Conversions
Meddelandelån, a Swedish online lender, faced low homepage conversions because its image-slider carousel wasn’t driving users to the loan application widget. To identify the issue and lift conversions, Meddelandelån used the VWO platform to set up conversion tracking and run an A/B testing campaign on the home page.
Using VWO, Meddelandelån replaced the rotating slider with a clear, credibility-focused headline and brief supporting copy while keeping the loan widget visible; VWO tracked loan value per visitor and overall conversion rate. The VWO-powered test increased both conversion rate and loan value per visitor by 5%, producing about US$90,000 in additional annual revenue.
Open case study document...