Case Study: Serpent Forge achieves 82% more add-to-cart clicks with VWO

Serpent Forge Enhances Add-to-Cart Clicks Through Product Page Testing

Serpent Forge, an independent men’s jewelry brand based in Sydney, wanted to improve its online shopping experience and increase add-to-cart clicks. The team noticed confusion on the product page because a PayPal installment badge appeared above the add-to-cart button, while other payment options were shown later in checkout. They partnered with VWO and used its testing platform to address the issue.

VWO helped Serpent Forge run an A/B test on the product page, replacing the single PayPal badge with multiple payment method badges near the add-to-cart button. The variation won clearly, delivering an 82% increase in add-to-cart clicks, a 32% uplift in checkout page click rate, and a 2% increase in page engagement.