Case Study: SEO Hacker achieves 17% CTR with VWO Engage

SEO Hacker Increased CTR Using A/B Testing

SEO Hacker, a digital marketing agency led by Sean Si, needed a better way to engage readers as email became cluttered. To boost blog traffic and retention, they adopted VWO Engage (from VWO) to send web push notifications for new posts and targeted follow-ups.

Using VWO’s push-notification tools, SEO Hacker ran timing and copy experiments (e.g., repeat sends, “Click Here” vs no “Click”) and within three months grew to 3,069 subscribers, averaged an 11.71% click-through rate, and achieved a top CTR of 16.53% while sending about six notifications per month—resulting in more repeat visits and social shares. VWO enabled fast, measurable tests that significantly improved engagement.

SEO Hacker

Sean Si

Owner, SEO Hacker