VWO
237 Case Studies
Case Study: SelectHub achieves 13.47% more purchases with VWO
A VWO Case Study
SelectHub Uplifts Purchase Rate and Customer Engagement by Testing Product Pages
SelectHub, a Texas-based technology selection management platform and research firm, wanted to improve engagement and purchase conversion on its product pages. Using VWO’s experimentation platform, SelectHub’s CRO team set out to make page content easier to scan and encourage more users to interact with the product information and CTAs.
With VWO Testing, SelectHub ran a four-week A/B test on its product pages, comparing the existing layout with a variation that added section-wise navigation tabs and more contrasting CTA button colors. The VWO-powered variation won, delivering a 13.47% increase in purchases and helping improve cash flow while reinforcing the value of testing user experience and CTA combinations.
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SelectHub
Farid Asadi
Conversion & Experimentation Manager