Case Study: Safety Gear Pro achieves 11.84% increase in conversions with VWO Services

Safety Gear Pro Increased Conversions through Iterative Testing

Safety Gear Pro, a Texas-based eCommerce seller of PPE and prescription sports safety eyewear, partnered with VWO (using VWO Services and A/B testing) to tackle slow conversions. They faced two main challenges: a high bounce and exit rate on their high-traffic homepage and a low usage rate of a site search feature that historically drove strong conversions. The primary objective for both tests was to increase transactions.

VWO ran iterative A/B tests and implemented targeted changes: on desktop VWO redesigned the homepage first fold (hero image, CTA to top category, “Most Popular Categories” block, trust pointers and audience-focused copy), which lifted category page visits by 10.86% and Thank You page visits by 3.28% after a 20‑day test. On mobile VWO enlarged the search bar (round 1) producing an 8.33% purchase increase, then added pre-populated top-search and category suggestions (round 2) to drive a 20.40% increase in Thank You page visits; overall conversions improved by 11.84%.

Safety Gear Pro

Parvez Panjwani

Founder