Case Study: RubberStamps.net achieves 33.20% increase in Revenue Per Visitor (RPV) with VWO

RubberStamps.net Increased Revenue Per Visitor (RPV) by Optimizing Trust

RubberStamps.net, a specialty retail site in Bettendorf, Iowa that makes custom stamps, faced lower revenue per visitor (RPV) on homepage landings versus other pages because customer reviews were buried below the fold (only ~25% of visitors scrolled to them). The company has used VWO for experience optimization since 2018, leveraging A/B Testing and heatmaps to diagnose and address trust and conversion issues.

Using VWO, RubberStamps.net ran an A/B test that doubled the size of the review stars above text reviews and analyzed visitor behavior with heatmaps; the 9-day test (6,000 visitors) produced a 33.20% lift in RPV (from $4.99 to $6.64), a 6.1% increase in conversion rate, a 25.6% rise in average order value, and a 20% increase in visitors scrolling to the reviews—results the team now plans to replicate on other high-traffic pages with VWO.

RubberStamps.net

Gwendolyn Lee

President and Owner