VWO
237 Case Studies
Case Study: Royal Discount achieves 10.21% revenue increase with VWO
A VWO Case Study
Royal Discount Used VWO To Test Pricing and Increase Revenue
Royal Discount, a small US retailer of discounted software products, wanted to increase clicks on the Add to Cart button and boost sales. They engaged Fruition.net to run conversion optimization, using VWO for A/B testing of their product pages.
Fruition.net created a variation that emphasized the discounted price (increasing the sale price font from 15 px to 20 px and making it bold while retaining the crossed-out MSRP), and ran the experiment with VWO tracking Add to Cart and final purchases for over a month. The variant produced 36.54% more Add to Cart clicks and increased revenue by 10.21% (noting the revenue goal’s statistical significance wasn’t met initially), demonstrating VWO-enabled testing delivered a measurable uplift.
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