Case Study: Portland Trail Blazers achieves 62.9% increase in ticket revenue with VWO

Portland Trail Blazers Used A/B Testing To Increase Ticket Sales

The Portland Trail Blazers, an NBA team, faced usability issues in their online conversion funnel that hurt ticket sales. Working with digital agency Sq1 (a certified VWO partner), they used VWO’s A/B Testing to address navigation problems—especially a hard-to-read horizontal menu that confused mobile and tablet users and obscured the Individual Tickets option.

Sq1 redesigned the navigation into a vertical menu and ran a site‑wide A/B test on the VWO platform; the new layout made the Individual Tickets option more prominent and easier to scan (helping ~15% tablet traffic). The result: a 62.9% increase in revenue versus the original menu—a measured lift in ticket sales, not just clicks—demonstrating the impact of the VWO-powered test.

Portland Trail Blazers

Kaena Miller

AVP