Case Study: Plymouth Rock increases conversions by 10% with VWO

Plymouth Rock Increased Conversions by Redesigning the Final Checkout Flow

Plymouth Rock Assurance, a finance and insurance company in the northeastern US, used VWO to improve its checkout flow and encourage more customers to download its YUBI telematics app after policy purchase. The team felt the existing copy and design lacked context and persuasion, which was limiting app downloads and engagement.

Using VWO Server Side Testing, Plymouth Rock and VWO ran an A/B test that introduced stronger messaging, engaging visuals, and clearer step-by-step guidance for downloading the app. The updated flow delivered a 10% increase in page-over-page conversion from the YUBI phone number page to the checkout page over a two-week period, showing that VWO helped drive better customer action and higher fulfillment rates.

Plymouth Rock

Christopher Allen

Head of Digital Strategy & Experience Delivery