Case Study: Pluimen achieves a 19% revenue increase with VWO A/B testing

Pluimen Tested A Landing Page To Increase Its Revenue Using A/B Testing

Pluimen, a small Rotterdam-based seller of gift vouchers, wanted to lift purchases from its homepage used as a Google landing page. Working with certified partner QualityTraffic and using VWO, the company focused on A/B Testing via the VWO platform to explore ways to increase conversions and revenue.

QualityTraffic used the VWO platform to run a 47-day A/B test that compared the original page (two CTAs) with a simplified variation featuring a single "Check Experiences" CTA and far fewer links. The VWO-powered test cut bounce rate by 8.5% and delivered measurable uplifts — conversions +10.9%, transactions +11.4% — driving revenue up 19.7%.

Pluimen