Case Study: HDFC Ergo reduces customer acquisition cost with VWO

Performics Lowers Cost Per Conversion, Improves RoAS 1.5X for HDFC ERGO General Insurance with VWO

HDFC ERGO, a digital-first insurer in India, partnered with Performics India to improve lead generation on its car and health insurance landing pages. The team wanted to reduce conversion leaks, fix unclear value propositions, and make the mobile experience smoother for both paid campaign and SEO traffic. They used VWO’s experimentation platform to test changes on the landing pages.

Using VWO, Performics India ran multiple A/B tests that improved headlines, hero banners, CTAs, form layouts, trust signals, and page clarity across four insurance pages. The winning variations lifted lead conversion rates by up to 38% on individual pages and helped deliver an overall 47% decrease in cost per acquisition for HDFC ERGO, along with better CPL and ROAS.

HDFC Ergo

Lalatendu Das

Chief Executive Officer