Case Study: PayPanther achieves 372.6% increase in sign-ups with VWO

PayPanther used VWO To Increase Their Sign-Up Rates

PayPanther, a Miami-based internet software company providing online invoicing, CRM, time tracking and project management for freelancers and small businesses, was seeing lower-than-expected signups and wanted to test whether adding more information to its Pricing and Signup page would improve conversions. They selected VWO and its A/B Testing capabilities to run an objective experiment.

Using VWO A/B Testing, PayPanther ran a one-month experiment (~1,000 visitors) comparing the original minimal page to a variation that added FAQs, testimonials and an extra CTA. The VWO-powered variation won, delivering a 372.62% increase in signups; PayPanther made the longer page the default and will continue using VWO to optimize headlines and CTAs.

PayPanther