Case Study: Orah achieves 63.27% more demo requests with VWO Testing

Orah Increased Demo Requests by Testing Its Homepage for New Visitors

Orah, a student engagement platform based in Auckland, wanted to improve the first-time visitor experience on its website so more visitors would understand its offering quickly and request a demo. The team needed a better way to guide users to the right information and reduce friction in the journey to conversion, so they turned to VWO Testing.

Using VWO Testing, Orah ran an A/B test that simplified navigation, replaced brand-specific wording with industry terms, and moved testimonials higher on the page. After 11 days, the variation won and increased demo requests by 63.27%, while product page clicks rose by 101.41% and free sign-up clicks by 121.41%.

Orah

Tiago Penteado

Head of Marketing