Case Study: MALL.CZ increases revenue by 9.46% with VWO

Optimics Tested Product Images For Mall.cz And Increased Revenue By 9%

MALL.CZ, a Czech retail eCommerce company, worked with conversion optimization agency Optimics to improve sales on its product/category pages. Using VWO, they wanted to test whether changing how products were presented—especially through larger product images—could positively affect revenue and conversion performance.

VWO enabled Optimics to run an A/B test comparing the original layout with larger product images and a mouseover description view. The winning variation delivered a 9.46% increase in revenue, with a 96% chance to beat the original, all without any advertising spend.

MALL.CZ