Case Study: Slideshop.com achieves 15.05% increase in purchases with VWO

Optimeria Optimized The SlideShop Site, Leading To Higher Purchases 15.05%

Slideshop.com, a seller of low-cost PowerPoint templates, was losing customers in its simple three-step checkout, particularly on the “enter email address” page. Optimeria — a Danish CRO agency and VWO-certified partner — worked with VWO’s A/B testing platform to diagnose the friction and design an experiment to reduce cart abandonment.

Using VWO, Optimeria ran a radical split test that bundled changes addressing three concerns: explaining why the email was needed, reassuring customers about product use right under the CTA, and adding payment trust signals (card icons, VeriSign seal, PCI/Verified by Visa notes). The VWO-powered variation increased purchases by 15.05% with 98% statistical validity and 200+ conversions per treatment, materially boosting SlideShop.com’s checkout performance.

Slideshop.com