Case Study: Optimeria achieves 15.05% increase in purchases with VWO

Optimeria Optimized The SlideShop Site, Leading To Higher Purchases

Optimeria, a Danish VWO‑certified partner, worked on SlideShop — an online seller of downloadable PowerPoint templates — to reduce checkout abandonment concentrated on the first step (entering an email). Using VWO tools, they diagnosed three core customer concerns: why the email was needed, how the product would be used after download, and whether payment would be secure.

Optimeria ran a radical split‑URL test with VWO, bundling multiple changes guided by conversion flow analysis: added “send download to this email” value messaging and privacy reassurances, placed clear product‑usage information beneath the CTA, and displayed payment trust signals (accepted cards, VeriSign, PCI/Verified by Visa). The VWO‑powered variation produced a 15.05% increase in purchases, with 98% statistical validity and 200+ conversions per treatment.

Optimeria

Karsten Lund

Chief Executive Officer